Late Items Agenda of Council Meeting

Council Meeting 7 November 2019

5.3 Request for Financial Assistance - Round 1 of 2019/2020 - Event Sponsorship Program - McCormack Barber Party Under The Stars New Year’s Eve Community Celebrations

RECORD NUMBER: 2019/2404

AUTHOR: Sharon D'Elboux, Manager Business Development

EXECUTIVE Summary

Council can only assist other organisations financially (in cash or in kind) in accordance with section 356 of the Local Government Act 1993.

Council has in place a policy for donations to be made under section 356 of the Act and annually advertises for applications under this policy. Additional applications are received during the year.

Round 1 of the new Event Sponsorship Program has closed. The following report is a summary of an application received after the closing date for events held from 1 October 2019 to 31 March 2020.

The event is the McCormack Barber Party under the Stars New Year’s Eve Community Celebrations.

Link To Delivery/OPerational Plan

The recommendation in this report relates to the Delivery/Operational Plan strategy “11.2 Prosper - Develop and attract a variety of events, festivals, venues and activities for locals and visitors, ensuring accessibility for all”.

Financial Implications

Event Sponsorship Program funding budget for 2019/20 is $100,000. Of this $63,148.95 has been allocated under the former Major Promotions - event funding category.

Process for applications of the remaining budget allocation

A Council resolution is required to allocate funds to any external entity.

Applications are considered against the criteria outlined in the Event Sponsorship Program policy. There is an application form that is submitted to commence the process of making a submission. The form contains details to inform Council that the funding request aligns with the intentions the Council has established in the Community Strategic Plan.

Policy and Governance Implications

Nil

Recommendation

The Council resolves:

1 That funding of $10,000.00 be made from the Event Sponsorship Program Fund to the McCormack Barber Party under the Stars New Year’s Eve Community Celebrations (event promotion).

2 To place the proposed allocation of funds to McCormack Barber who is a business acting for profit on public exhibition for a minimum of 28 days (in accordance with section 356 of the Local Government Act 1993).

further considerations

Consideration has been given to the recommendation’s impact on Council’s service delivery; image and reputation; political; environmental; health and safety; employees; stakeholders and project management; and no further implications or risks have been identified.

SUPPORTING INFORMATION

As per the Events Sponsorship Program Policy, the following categories exist:

1. Incubator Event Fund - provides seed funding to events in their first or second year of activity. Total annual funding pool available for Incubator Event Funds is $20,000;

2. Flagship Event Fund - identifies and assists the development of events that contribute to the unique character and culture of the Orange360 tourism region and can demonstrate that they attract overnight visitation. Total annual funding pool available for Flagship Event Funds is $30,000;

3. Event Development Fund - supports events that have already received funding from Council in previous years and can present a comprehensive strategy for future growth that includes the continued development of its tourism potential to drive overnight visitation to the event. Total annual funding pool available for Event Development Funds is $30,000;

4. Quick Response Event Fund - provides seed funding and or support to events that occur as a new and unplanned opportunity for Orange and have not met the funding rounds as outlined below. Total annual funding pool available for Quick Response Event Funds is $20,000.

5. Sporting Event Program - there is no application round for the Sporting Event Program. The program is designed to attract large multi-day sporting events that bring a substantial visitor population. Council works directly with national and regional sporting bodies and local clubs, to develop this program.

Summary

Council has now received 12 applications for event sponsorship program funding Round 1. At the 22 October 2019 meeting, Council determined the outcomes for 11 applications. An application has now been received after the closing date for events held from 1 October 2019 to 31 March 2020. Due to the nature and timing of the event, this being New Year’s Eve and the importance to the Orange community to host a new year’s celebration, a late report to Council is required to ensure adequate timing for public exhibition of 28 days.

A summary of the event application is below:

Category: Event Development Fund – funding range of $1,000 to $10,000

Applicant	McCormack Barber Pty Ltd
Not for Profit	No
Event Name	McCormack Barber Party Under The Stars New Year’s Eve Community Celebrations
Event Date/s	31 December 2019
Level of Participation	4,000 people
Ticketed Event	No
Amount Requested	$20,000
Alignment with Councils Community Strategic Plan and Orange360 Strategic Direction		Yes
Comment and Recommendation In alignment with the policy. $10,000.00 recommended. In past years, the event funding has secured the following amounts: 2018 event $22,000 (includes GST) 2017 event $22,000 (includes GST) 2016 event $25,000 (includes GST) 2015 event $10,300 (includes GST)

Should Council support this project at $10,000, the Event Sponsorship Program will have $36,851.05 to administer Round 2 of funding for event occurring 1 April 2020 to 30 June 2020.

Should Council support this Project at $20,000, the Event Sponsorship Program will have $26,851.05 to administer Round 2 of funding.

Round 2 is now open covering events occurring from 1 April to 30 June 2020. Applicants close 10 November.

Attachments

1 Event Sponsorship Program - Round 1 2019-2020 - Applicant McCormack Barber - Redacted Version, D19/66233 ⇩

2 Events Sponsorship Program Guidelines 2019-2020 and 2020-2021, D19/35770 ⇩