Employment and Economic Development Policy Committee
Agenda
1 June 2021
Notice is hereby given, in accordance with the provisions of the Local Government Act 1993 that an Employment and Economic Development Policy Committee meeting of ORANGE CITY COUNCIL will be held in the Council Chamber, Civic Centre, Byng Street, Orange on Tuesday, 1 June 2021.
David Waddell
Chief Executive Officer
For apologies please contact Administration on 6393 8218.
1 Introduction
1.1 Declaration of pecuniary interests, significant non-pecuniary interests and less than significant non-pecuniary interests
The provisions of Chapter 14 of the Local Government Act, 1993 (the Act) regulate the way in which Councillors and designated staff of Council conduct themselves to ensure that there is no conflict between their private interests and their public role.
The Act prescribes that where a member of Council (or a Committee of Council) has a direct or indirect financial (pecuniary) interest in a matter to be considered at a meeting of the Council (or Committee), that interest must be disclosed as soon as practicable after the start of the meeting and the reasons given for declaring such interest.
As members are aware, the provisions of the Local Government Act restrict any member who has declared a pecuniary interest in any matter from participating in the discussion or voting on that matter, and requires that member to vacate the Chamber.
Council’s Code of Conduct provides that if members have a non-pecuniary conflict of interest, the nature of the conflict must be disclosed. The Code of Conduct also provides for a number of ways in which a member may manage non pecuniary conflicts of interest.
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Recommendation It is recommended that Committee Members now disclose any conflicts of interest in matters under consideration by the Employment and Economic Development Policy Committee at this meeting. |
RECORD NUMBER: 2021/1078
AUTHOR: Sharon D'Elboux, Manager Business Development
EXECUTIVE Summary
Sports Marketing Australia has recently contacted Orange City Council with a new proposal. The event promoter is Chugg Entertainment. The event offered to Orange is the Squeeze Music Festival.
At Councils 20 April 2021 meeting, Council endorsed this report to be exhibited for 28 days. Public exhibition ended 24 May 2021 with no submissions received.
The Australian live music industry has been hard hit from the global pandemic. Chugg Entertainment is organising a series of live music performances across Australia in 2022.
This report is to gain final endorsement from Council.
Link To Delivery/OPerational Plan
The recommendation in this report relates to the Delivery/Operational Plan strategy “11.2 Prosper - Develop and attract a variety of events, festivals, venues and activities for locals and visitors, ensuring accessibility for all”.
Financial Implications
Council's draft budget for the Event Sponsorship Program for the 2021/22 financial year is $100,000. If the funding for the Orange Squeeze Music Festival is exhibited and adopted it will be funded from this source.
Policy and Governance Implications
Council can assist other organisations financially (in cash or in kind) in accordance with section 356 of the Local Government Act 1993.
Council's Strategic Policy - ST144 - Event Sponsorship Program and its related Event Sponsorship Program Guidelines are used to assess applications for Event Sponsorship.
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That Council provide $10,000 funding and hire fees to Chugg Entertainment Pty Ltd for 2022 Squeeze Music Festival in Orange. |
further considerations
Consideration has been given to the recommendation’s impact on Council’s service delivery; image and reputation; political; environmental; health and safety; employees; stakeholders and project management; and no further implications or risks have been identified.
SUPPORTING INFORMATION
A live music festival opportunity has been presented to Orange City Council.
Chugg Entertainment is one of Australia’s leading music industry promoters. It is a global operating entertainment business with a focus on promoting music festivals and special events, and touring international artists throughout Australia, New Zealand and Asia.
A key event planned in 2022 is Squeeze Music Festival. The event date is proposed Sunday 24 April 2022 at the Orange Showground, with starting time to be in the afternoon and finished before it becomes too cold. It will require a 2 day bump in for installation and will be bumped out in less than 48 hours.
Council staff are working with the Orange Show Society to gain their consent as the date for the Squeeze Music Festival is within the show period agreement with Council. The date for the 2022 Orange Show is 14 and 15 May. It will be Orange’s 150th show.
Squeeze Music Festival will be headlined by Lime Cordiale, with 4 support acts and an additional act sourced from the local region. Pending the then COVID-19 NSW Health Orders, the event can cater for up to 6,000 people.
The 2020/2021 hirer fees for the use of the Orange Showground are:
· $864.70 charge fee performing day
· $299.75 charge fee non performing day
The economic impact for the Orange360 region will be from $247,500 to $495,000 direct spend. This is based on 900-1800 bed nights and an average spend of $275 per person (current Tourism Research Australia average spend – June 2020).
The target audience for this event is people who appreciate Australian music. The event will attract a younger audience, however families and other age groups will attend.
The resources required to accommodate this live music event will be sourced locally when available, such as toilet hire, fencing, food and beverage stallholders, security, artist accommodation, etc.
Chugg Entertainment Pty Ltd has a track record of successfully managing major events of public interest that are in line with Council’s strategic directions.
2.2 Request To Host 2022 (and potentially 2023) World Jousting Championships and Medieval Faire in Orange360 Region
RECORD NUMBER: 2021/1079
AUTHOR: Sharon D'Elboux, Manager Business Development
EXECUTIVE Summary
Sports Marketing Australia has recently contacted Orange City Council with a new proposal. The event promoter is Tournament X Pty Ltd.
In 2019 and 2021 the World Jousting Championships and Medieval Faire was and will be held in Baw Baw, Victoria. This event has been sponsored by Baw Bay Council and Visit Victoria. The event is under a two year agreement with the Victorian State Government. Years 2022 and 2023 are now available.
At Councils 20 April 2021 meeting, Council endorsed this report to be exhibited for 28 days public exhibition ending 24 May 2021. No submissions have been received.
This report is to gain final endorsement from Council.
Link To Delivery/OPerational Plan
The recommendation in this report relates to the Delivery/Operational Plan strategy “11.2 Prosper - Develop and attract a variety of events, festivals, venues and activities for locals and visitors, ensuring accessibility for all”.
Financial Implications
Council's budget for the Event Sponsorship Program for the 2020/21 financial year is $200,000. So far this year there has been a commitment of $129,200, remaining budget is $58,800.
Policy and Governance Implications
Council can assist other organisations financially (in cash or in kind) in accordance with section 356 of the Local Government Act 1993.
Council's Strategic Policy - ST144 - Event Sponsorship Program and its related Event Sponsorship Program Guidelines are used to assess applications for Event Sponsorship.
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That Council provide funding of $20,000 annually be made from the Event Sponsorship Program to Tournament X Pty Ltd for the 2022 and 2023 World Jousting Championships and Medieval Faire. This consists of $10,000 cash and $10,000 value of in-kind Council services. |
further considerations
Consideration has been given to the recommendation’s impact on Council’s service delivery; image and reputation; political; environmental; health and safety; employees; stakeholders and project management; and no further implications or risks have been identified.
SUPPORTING INFORMATION
An exciting event opportunity has been presented to Orange City Council.
The World Jousting Championships is an international solid lance jousting tournament featuring 8-10 of the best jousters on the globe to find the next world champion. Jousters are expected from countries such as Australia, Russia, United States, Germany, Netherlands, France, United Kingdom, Canada, Belgium, New Zealand, Sweden, Norway, and Poland.
At this point in time, the possible dates are March/April, however any month will be considered outside of the summer season due to the heat created by the armoury a jouster wears. It will be a two day event. The medieval faire is an add on to the world jousting championship event.
The World Jousting Championships and Medieval Faire is by Tournament X Pty Ltd. The event will significantly enhance regional visitation and spending. The economic impact of this single event is predicted at:
|
Origin |
Number |
Avg length of stay (nights) |
Average Spend per person per day # |
Economic Impact (Direct spend) |
|
Local |
3000 |
N/A |
N/A |
N/A |
|
Remainder Intrastate |
2625 |
1.5 |
$275 |
$1,082,813 |
|
Interstate |
1500 |
2 |
$275 |
$825,000 |
|
International |
375 |
2 |
$276 |
$206,250 |
|
Totals |
7500 |
|
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$2,114,063 Direct Spend |
# Based on Tourism Research Australia’s average daily spend of a ‘sports tourist’ whose purpose of travel is to compete in or spectate at a sporting event being $275 per person per day (year ending June 2020).
In addition to the economic impact of $2.1 million, media coverage for the event is across all platforms, locally, regionally, nationally and internationally. Based on the 2017 event, 199 media and social media stories generated a reach of 56.2 million. Broadcasting of the 2022 event is being determined. It is likely the event will be livestreamed and a post produced TV program created and placed on FOX Sports.
The event organisers have applied for State Government Funding through the Regional NSW Event Acceleration Fund. The event taking place in Orange will also be dependent on whether the organisers can secure additional State Funding. They are hoping to find out as to whether the application is successful by late May/early June 2021.
The location in Orange for the event is still being determined. Location sites have been suggested and a site visit by Tournament X Pty Ltd is being organised.
Tournament X Pty Ltd has a track record of successfully managing major events of public interest that are in line with Council’s strategic directions and their engagement with appropriate community groups is a feature of their success.
Orange City Council partnership with this event will also enable the region to showcase its many other attributes and attractions to visitors from across Australia and internationally.